📣 Guide to Amplifying on Social Media
Every share counts.
Confession: social media is NOT in my wheelhouse.
Until recently, I was off the internet for three. whole. years.
Dealing with an outrageous harassment, discrimination, and Title IX case at the Eastman School of Music forced me back online.
And the more I shared my case, the more people asked how they could help, and the more I learned about the nuts and bolts of amplification. I wanted to put it all in one place both for my case and for anybody else who could benefit from it.
If you want to put amplification into action, follow me on Facebook and Instagram. I’m also on Threads and Bluesky. Links coming soon, or find me at notorious.r.b.n.
And check out thefire.org/rochester to take action and demand accountability in my case against Eastman.
You—Yes, You—Can Break the Algorithm (For Good)
Even if you don’t have a big following, every action helps. Algorithms respond to volume and activity—not just popularity. A single share can help a post break through the noise.
If you're internet-averse or frustrated by online discourse, all of this might feel unnatural. But the algorithm exists, like it or not—use it for something that matters.
🔁 Share > 💬 Comment > ❤️ Like
The best ways to amplify:
Share the post directly (quote it if you want to add your own words)
Comment meaningfully—add context, express support, or ask a follow-up
Like it—every signal boosts visibility
Pro-tips:
Act quickly. Speed is a key driver of visibility on most social media platforms.
Tag relevant people, organizations, or use hashtags—anything that increases the signal for discovery.
Sharing matters. Experimental studies show that share rates heavily influence what gets pushed by the algorithm. Even if it feels like shouting into the void—it counts.
Don’t overthink permanence. If you’re worried about cluttering your profile, you can always delete posts or comments later.
🧭 Tag and Link Strategically
If an organization is involved, tag them in your posts and comment on their posts
Tag journalists, activists, or watchdog accounts who might care
Link to the person or source being targeted—don’t let the issue become abstract
🌀 Create Ripples Outside the Platform
Start or sign a petition or open letter
Share the post in group chats, DMs, or private forums
Mention it in comment sections, online forums, or relevant news sites
Email or call organizations or public officials
💬 Posting Tips
Social media rewards boldness. If something is "outrageous," "unconscionable," or "horrifying"—say so.
Avoid couching language like "if this is true…" If you believe in it enough to post it, stand by it.
If you’ve had a similar experience and are comfortable sharing it—do it. “Me too” still matters. (Don’t forget to tag!)
Include a clear call to action:
“Share if you agree”
“Don’t let this get buried”
“Everyone in higher ed should read this”
“Can you help get eyes on this?”
“Hey @Organization, this needs a response”
Privately check in on people on the front lines—after you've helped publicly.
⚔️ Fighting Smart on the Internet
If you see misinformation, don't let it slide:
Correct false claims or personal attacks calmly and factually
Stay civil and direct—you’re speaking to the audience, not the troll
Don’t repost lies without correction—always link to a credible source
Keep the focus on actions and systems, not individuals
Call out anonymous accounts—good-faith views come with names
You’re not trying to win the argument.
You’re shaping what others see.
If you have more tips or other ideas, leave them in the comments below.